Keter CEO Alejandro Pena Highlights Consumer-First Decision-Making

Based out of the Middle East, Keter Group has been a significant name in producing sustainable outdoor furniture and home decor solutions. Making a name for themselves thanks to their work with a type of sustainable resin material, Keter has garnered attention for its long-lasting durability and its upscale products at low price points.

Led by CEO Alejandro Pena, Keter Group has been advancing westward to bring its products into newer and bigger markets. With development in mind, Keter is also focused on meeting the needs of an advanced and rapidly growing consumer base.

A New Brand of Consumer

Keter Group is flourishing in a post-COVID world where hybridized shopping has become part and parcel of the online experience. Gone are the days when consumers simply walk to a store to pick up their needs.

Pena says, “We see Keter becoming more of a consumer-centric company where our brands will play an even bigger role in our business.”

Hammering the idea of accessibility and sustainability, Pena gestured to changes ushered in by the COVID-19 pandemic. The pandemic caused shoppers to change their habits, which has, in turn, forced consumers to change how they approach business.

Pena said of this new business environment, “We will serve our customers wherever they are, whenever they want, in every possible way that they want.”

Whether in a physical store, on home delivery, or through a digital interface, Pena says, “We will be there.”

Communicating Improved Outcomes

For more than 70 years, Keter has been home to sustainable lifestyle solutions at unbeatable prices. Developed with sustainable resin materials, Keter has been able to keep costs low while improving its reputation at the same time. Pena says, “We are innovators; we invent what’s new and next, and we do it with a sustainable mindset and consciousness.”

Through a respectful approach to its customers’ time, Keter develops maintenance-free products that don’t fade and are built to last. A continued focus on sustainability has consumers moving away from repeat products, diminishing waste along the way.

Pena said of his durable materials and products, “Keter products are significantly more durable than many outdoor products, and additionally, they’re made from recycled materials.”

Pena would go on to underscore the various efforts in sustainability that Keter is undertaking, including its focus on recycling and waste collection. Pena smiled, “Keter is shaping what’s next for a better day.”

In the information age, it has never been more critical for companies to understand how to reach their consumers. Keter is focused on getting customers focused on environmentalism and sustainability with a throughline of affordability.


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